Publication Details

This article was originally published as Worthington, AC, Personal bank account access and awareness: an analysis of the technological and informational constraints of Australian consumers, International Journal of Consumer Studies, September 2007, 31(5), 443-452. Copyright 2007 Blackwell Publishing.


Logit models are used to predict access and awareness of personal bank accounts. Access is defined as the ability and willingness to use ATM, EFTPOS, telephone and internet banking. Awareness relates to the understanding of bank statements, fee and charges, account shopping around and internet calculators. Newer ways of accessing bank accounts are confined to young, urban, well-educated, white-collar occupations. Awareness is lower for respondents with less education, non-workers, farm workers, unskilled and renting households, and higher for white-collar occupations, couples and those with higher incomes and savings.



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