Title

When impediments make you jump rather than stumble: The beneficial effects of regulatory non-fit on forming implementation intentions to attain goals

RIS ID

60371

Publication Details

Tam, W. & Spanjol, J. (2012). When impediments make you jump rather than stumble: The beneficial effects of regulatory non-fit on forming implementation intentions to attain goals. Marketing Letters, 23 (1), 93-107.

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Link to publisher version (DOI)

http://dx.doi.org/10.1007/s11002-011-9138-1