Title
When impediments make you jump rather than stumble: The beneficial effects of regulatory non-fit on forming implementation intentions to attain goals
RIS ID
60371
When impediments make you jump rather than stumble: The beneficial effects of regulatory non-fit on forming implementation intentions to attain goals
60371
Publication Details
Tam, W. & Spanjol, J. (2012). When impediments make you jump rather than stumble: The beneficial effects of regulatory non-fit on forming implementation intentions to attain goals. Marketing Letters, 23 (1), 93-107.