Gradual changes in repeat customers' adoption behavior toward responses to mobile direct mail coupon promotions

Authors

Fumiyo Kondo
Shen Zhong Jian
Dr. Shahriar Akter, University of WollongongFollow

RIS ID

49450

Publication Details

Kondo, F. N., Jian, S. & Akter, S. (2008). Gradual changes in repeat customers' adoption behavior toward responses to mobile direct mail coupon promotions. International Journal of Mobile Marketing, 3 (2), 15-24.