Title
Exploring loyalty in mobile information services: the role of sound amusements
RIS ID
49230
COinS
Exploring loyalty in mobile information services: the role of sound amusements
49230
Publication Details
Kondo, F. N., Hirata, J. & Akter, S. (2010). Exploring loyalty in mobile information services: the role of sound amusements. International Journal of Mobile Marketing, 5 (1), 125-140.