Title
To what extent are regional tourism organisations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce?
RIS ID
38544
To what extent are regional tourism organisations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce?
38544
Publication Details
Burgess, L., Parrish, B. & Alcock, C. (2011). To what extent are regional tourism organisations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce?. Electronic Commerce Research, 11 (3), 341-355.