Title

A qualitative investigation of sources of value in social marketing from the lens of a public health service

RIS ID

38099

Publication Details

Zainuddin, N., Previte, J. & Russell-Bennett, R. (2009). A qualitative investigation of sources of value in social marketing from the lens of a public health service. Australia New Zealand Marketing Academy Conference sustainable management and marketing (pp. 1-8). Melbourne, Australia: Australia New Zealand Marketing Academy.

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