How many pictures should your print ad have?

RIS ID

34630

Publication Details

Chowdhury, R. M.M.I., Olsen, G. & Pracejus, J. W. (2011). How many pictures should your print ad have?. Journal of Business Research, 64 (1), 3-6.

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Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.jbusres.2009.09.011