The role of ad likability in predicting an ad's campaign performance
Lars I. BergkvistFollow
Bergkvist, L. I. & Rossiter, J. R. (2008). The role of ad likability in predicting an ad's campaign performance. Journal of Advertising, 37 (2), 85-98.
Please refer to publisher version or contact your library.
Since December 16, 2012
My Account |