Australian traveller's use of the internet: understanding Australian planning and booking behaviour
To better understand Australians’ Internet usage in the context of travel planning. The study serves as a benchmark measurement. The aim is to undertake the survey on an annual basis to monitor trends of Internet usage on a continuing basis and enable tourism businesses and industry to optimise their web-strategy accordingly. A secondary aim is to enable comparison with results of an annual survey (using the same survey instrument) conducted in the US by the National Laboratory for Tourism and eCommerce, Temple University, Philadelphia, USA.