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Gary I. Noble, University of WollongongFollow Debra Z. Basil
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Noble, G. & Basil, D. Z. (2011). Competition and positioning. In G. Hastings, K. Angus & C. Bryant (Eds.), The SAGE Handbook of Social Marketing (pp. 136-151). London: SAGE Publications Ltd.
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Noble, G. & Basil, D. Z. (2011). Competition and positioning. In G. Hastings, K. Angus & C. Bryant (Eds.), The SAGE Handbook of Social Marketing (pp. 136-151). London: SAGE Publications Ltd.