Yoo, K. & Gretzel, U. (2011). Creating more credible and persuasive recommender systems: The influence of source characteristics on recommender system evaluations. In F. Ricci, L. Rokach, B. Shapira & P. B. Kantor (Eds.), Recommender Systems Handbook (pp. 455-477). New York: Springer.
Please refer to publisher version or contact your library.
Publication Details
Yoo, K. & Gretzel, U. (2011). Creating more credible and persuasive recommender systems: The influence of source characteristics on recommender system evaluations. In F. Ricci, L. Rokach, B. Shapira & P. B. Kantor (Eds.), Recommender Systems Handbook (pp. 455-477). New York: Springer.