Publication Details

This paper was originally published as: Dolnicar, S & Fluker, M, Past Destination Choice Among Surfers - Is Destination Choice Symptomatic for Surfer Segments?, CD Proceedings of the 13th International Research Conference for the Council for Australian University Tourism and Hospitality Education (CAUTHE), 2004.


Surfing has developed to become a major industry, both within the leisure and the tourism sector. While surfers themselves can be viewed as a homogeneous segment characterised by their common interest for the sport, there clearly exists a wide variety of surfers with very different demographic characteristics, lifestyles or even motives for surfing. The aims of this paper are (1) to review past attempts to profile the surfer segment in general and to determine existence and describe the nature of surfer segments, and (2) to suggest a novel approach of segmenting the surfer market, by analysing the pattern of past destination choices, where so far pure profiling was conducted.