Publication Details

Kattiyapornpong, U. (2006). Understanding travel behavior using demographic and socioeconomic variables as travel constraints. ANZMAC 2006 : Advancing theory, maintaining relevance : Proceedings of the 2006 Australian & New Zealand Marketing Academy Conference (pp. 1-9). Brisbane, Queensland: Queensland University of Technology, School of Advertising, Marketing and Public Relations.


Samdahl and Jekubovich (1997) view constraints as a subset of reasons for not engaging in a particular behavior. There is limited empirical research on the role of demographic and socioeconomic variables as travel constraints. This study investigates the relationships between a wide range of short and long trip planning and travel behaviors and sociodemographic constraints comprised of age, income and life cycle.This research uses data generated from a cross-sectional, self-completed survey on travel and tourism which was collected during 2003 and 2004 from 49,105 Australian respondents. This paper utilizes binomial regression to find that age, income and life stage have significant differential and interactive effects on travel behavior. The results show that sociodemographic variables act in different ways to constrain/free different types of travel behavior. Implications are provided for national and state based tourism authorities. There is a need to understand these phenomena. Current research is addressing these issues.