Brand positioning: The three-level positioning procedure
John R. Rossiter, University of WollongongFollow
Rossiter, J. R. (2011). Brand positioning: The three-level positioning procedure. In M. D. Uncles (Eds.), Perspectives on Brand Management (pp. 61-74). Pranhran, Victoria: Tilde University Press/Palgrave Macmillan.
Please refer to publisher version or contact your library.
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