Sidestep: travel meta-search engine
Learning Objectives: ● Demonstrate that travel search engines (TSEs) or meta-search engines, are a new breed of online intermediaries. ● Explain that TSEs have the potential to fundamentally change the travel distribution landscape. ● Explore technological and business innovations essential for TSEs.
Link to publisher version (URL)
Park, Y. & Gretzel, U. (2008). Sidestep: travel meta-search engine. In R. Egger & D. Buhalis (Eds.), eTourism Case Studies: Management and Marketing Issues in eTourism (pp. 137-144). Burlington, MA: Butterworth-Heinemann.