Learning to read journal articles: an exploratory study of an Australian marketing class

Authors

Uraiporn Kattiyapornpong, University of WollongongFollow
Yuka Fujimoto
Pauline Hagel
Ambika Zutshi
Paul Turner

RIS ID

35814

Publication Details

Kattiyapornpong, U., Turner, P., Zutshi, A., Hagel, P. & Fujimoto, Y. (2011). Learning to read journal articles: an exploratory study of an Australian marketing class. TMC Academic Journal, 5 (2), 83-96.

Abstract

Reading and comprehension form an integral part of educational practice. Thisstudy explores students¿ learning experience in reading journal articles for aMarketing class. Two broad aims are considered: 1) to reflect on students¿reading capacity of journal articles, and 2) to investigate students¿ reflection ontheir use of a learning framework developed to assist them in reading. Data werecollected as part of an explorative pilot study from 31 students in Marketingtutorial classes at a university in Australia during a summer semester. Theparticipants were asked about their learning experience in reading a Marketingjournal article and their experience of using the learning framework as they readthe given article. Findings indicate that students were positive about the value ofthe learning framework in assisting them to read, to understand the Marketingjournal articles and to extract relevant learning themes from them.