Persuasiveness of preference elicitation processes in destination recommendation systems
RIS ID
37404
Abstract
Destination recommendation systems not only recommend but also persuade. The goal of thisstudy was to investigate the potential influences of the relevance, transparency of and effortrequired by the preference elicitation process on the perceived fit of a destinationrecommendation, while simultaneously considering user perceptions of the elicitation process(perceived enjoyment and personalization). The findings indicate that the relevance,transparency and length of the preference elicitation process serve as important cues forpersonalization, which in turn, influences enjoyment with the process and the perceived fit ofthe recommendation with oneÿs preferences.
COinS
Publication Details
Gretzel, U. & Fesenmaier, D. R. (2005). Persuasiveness of preference elicitation processes in destination recommendation systems. In A. Frew (Eds.), Information and Communication Technologies in Tourism (pp. 194-204). Vienna, Austria: Springer Verlag.