Publication Details

Zhang, Y., Burgess, L. & Kerr, G. M. (2009). Understanding the propensity of Chinese university students for leisure travel within Australia. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Melbourne, Australia: Australian and New Zealand Marketing Academy.


The provision of education to international students in Australia is increasingly important tothe higher education sector as well as other industry sectors including tourism. Althoughprevious studies have identified the contributions of international students to tourism, thereare limited studies investigating leisure travel behaviour based on student nationality andsegments within nationalities. As the first stage of a broader study, this research by way ofopen-ended interviews, investigates the propensity of Chinese university students to travelwithin Australia. By way of qualitative data analysis the findings reveal a number ofparadoxes which need to be addressed in further research to better understand the attitudesand behaviours of Chinese students towards travel for leisure purposes whilst in Australia.