Brazilian food retailer satisfaction with suppliers
We examine the impact of relational investment and cooperation on both economic and non-economic satisfaction of food retailers with their suppliers. The sample included 101 food retailers in selected cities in Brazil. We find that relational investment has the greatest impact on economic satisfaction whereas cooperation has the greater impact on non-economic satisfaction. Suggestions for further research are developed.
Link to publisher version (URL)
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
de Araujo Gil, L., Pil Yu, Y., Johnson, L. & Pomering, A. A. (2008). Brazilian food retailer satisfaction with suppliers. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 21 137-151.