Title

Brazilian food retailer satisfaction with suppliers

RIS ID

25993

Publication Details

de Araujo Gil, L., Pil Yu, Y., Johnson, L. & Pomering, A. A. (2008). Brazilian food retailer satisfaction with suppliers. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 21 137-151.

Abstract

We examine the impact of relational investment and cooperation on both economic and non-economic satisfaction of food retailers with their suppliers. The sample included 101 food retailers in selected cities in Brazil. We find that relational investment has the greatest impact on economic satisfaction whereas cooperation has the greater impact on non-economic satisfaction. Suggestions for further research are developed.

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