Evaluation of emerging technologies in tourism: The case of travel search engines
Travel search engines are a new breed of technology that has the potential to significantly change the online travel distribution landscape. Using innovation diffusion and technology acceptance models as the theoretical foundation, the paper presents a research framework to evaluate such newly emerging technologies without relying on individualsÃÂ¿ previous exposure to or familiarity with the technology to be evaluated. Perceived usefulness, complexity, trust (reliability and intentions) and subjective norm emerged as reliable constructs; however, only the first three factors were found to have a significant influence on individualsÃÂ¿ willingness to adopt and/or recommend travel search engines. Limitations of the research framework are discussed and implications for future research are presented.