Title

The role of brand attitude confidence: results from two studies of internet shoppers

RIS ID

11909

Publication Details

Bergkvist, L. I. (2005). The role of brand attitude confidence: results from two studies of internet shoppers. 34th EMAC Conference, Rejuvenating Marketing: Contamination, innovation, integration. Milan, Italy: Bocconi University.

Link to publisher version (URL)

European Marketing Academy Conference

Please refer to publisher version or contact your library.

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