Publication Details

Lewis, C., Pomering, A. & Kerr, G. (2010). Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem. Proceedings of the 20th Annual Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE) (pp. 1-16). Hobart: School of Management, University of Tasmania.


Domestic tourism in Australia is in decline. This is particularly the case with young Australian travellers (YATs) who seem to prefer to travel overseas rather than consume domestic tourism experiences. This paper first provides an overview of theories of destination choice which concludes that such models may be inadequate in understanding destination choice on the part of YATs. A conceptual model of destination choice which examines the potential importance of and relationships between ritual, ritual inversion, and fashion is presented, following which an agenda for research is proposed.