Publication Details

Noble, G. & Pomering, A. (2008). Implications of corporate social responsibility reporting practices in the Australasian region. Proceedings of the Academy of Marketing Conference (pp. 7 July-10 July). Aderdeen, Scotland: Academy of Marketing.


Companys reporting of their corporate social responsibility (CSR) activities is being increasingly valued and demanded by key stakeholder groups such as consumers as it allows them to evaluate a firms commitment to CSR and to respond to that level of commitment accordingly. This paper examines the CSR web-based reporting practices of Australias top fifty corporations. It reflects on these practices in the context of the literatures call for CSR to be viewed as a holistic approach to management rather than a short-term promotional tool.

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Academy of Marketing Conference