Title
Strategic branding of destinations: Dubai - a case study
RIS ID
23411
Link to publisher version (URL)
COinS
Strategic branding of destinations: Dubai - a case study
23411
Publication Details
Balakrishnan, M. 2007, ''Strategic branding of destinations: Dubai - a case study'', in M. Hoque & C. Fernandes (eds), Proceedings of the Fifth International Business Research Conference 2007, World Business Institute, Melbourne, pp. 1-14.