Branded Breastscreening: How brand congruence, perceived threat and age influence coping
Janez Mayer, University of Maribor, Kranj, Slovenia
Nadia Zainuddin, University of WollongongFollow
Mayer, J., Russell-Bennett, R. & Zainuddin, N. (2013). Branded Breastscreening: How brand congruence, perceived threat and age influence coping. Second World Social Marketing Conference
Please refer to publisher version or contact your library.
Since July 06, 2016
My Account |