Branded Breastscreening: How brand congruence, perceived threat and age influence coping

Authors

Janez Mayer, University of Maribor, Kranj, Slovenia
Rebekah Russell-Bennett
Nadia Zainuddin, University of WollongongFollow

RIS ID

107752

Publication Details

Mayer, J., Russell-Bennett, R. & Zainuddin, N. (2013). Branded Breastscreening: How brand congruence, perceived threat and age influence coping. Second World Social Marketing Conference