Title

Social marketing and transformative service research: Exploring the similarities and differences of two research approaches

RIS ID

107742

Publication Details

Fisk, R., Rosenbaum, M., Zainuddin, N. & Russell-Bennett, R. (2014). Social marketing and transformative service research: Exploring the similarities and differences of two research approaches. American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference

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