Social marketing and transformative service research: Exploring the similarities and differences of two research approaches

Authors

R Fisk
M Rosenbaum
Nadia Zainuddin, University of WollongongFollow
Rebekah Russell-Bennett

RIS ID

107742

Publication Details

Fisk, R., Rosenbaum, M., Zainuddin, N. & Russell-Bennett, R. (2014). Social marketing and transformative service research: Exploring the similarities and differences of two research approaches. American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference