Influencing experiential value through social marketing m-games
Nadia Zainuddin, University of WollongongFollow
Mulcahy, R., Russell-Bennett, R., Kuhn, K. & Zainuddin, N. (2015). Influencing experiential value through social marketing m-games. Australian New Zealand Marketing Academy Conference
Please refer to publisher version or contact your library.
Since July 06, 2016
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