Publication Details

Van Der Meer, R., Torlina, L. & Mustard, J. (2009). Exploring the issues in sustainable development journal reporting. Australian New Zealand Marketing Academy Conference (pp. 1-7). Australian New Zealand Marketing Academy.

Link to publisher version (URL)

Australian New Zealand Marketing Academy Conference


There is concern about the environmental claims organisations make in corporate social reports and advertising. Similar concerns may also occur with reporting of environmental initiatives in journals. This paper explores what information is being conveyed in academic and industry journals. In particular, we examine the types of projects that are discussed and the level of detail provided in the reporting of sustainable development initiatives to identify what is being communicated and whether there is substance to the reporting. The results show that there are issues with the lack of detail reported and its anecdotal nature.

Included in

Business Commons