Publication Details

Lewis, C., Kerr, G. M. & Burgess, L. (2013). A critical assessment of the role of fashion in influencing the travel decision and destination choice. International Journal of Tourism Policy, 5 (1/2), 4-18.


While the word fashion is often associated with clothing and accessories, the objective of this paper is to argue that as a broader concept, fashion has relevance to tourism. It is argued that fashion can influence behaviour and both the decision to travel, and the destination selected may in some cases be a fashion statement by the traveller. Following discussion as to the meanings and explanations of fashion, a conceptual model is presented having the purpose of demonstrating how fashion can be a moderating variable in the travel decision and destination selection process. The model proposes the influence of fashion on leisure tourism, and is a foundation for future studies to further investigate fashion and tourism.

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