Title

Can Current Conceptions of Strategy Support the Formulation, Analysis and Execution of Service Strategies?

RIS ID

140263

Publication Details

Wang, H. (2019). Can Current Conceptions of Strategy Support the Formulation, Analysis and Execution of Service Strategies?. Lecture Notes in Business Information Processing, 367 153-166.

Abstract

2019, Springer Nature Switzerland AG. A vast literature dating back many decades addresses the question of business strategies and their definition, formulation and execution. Relatively little has been done on the question of service strategies. Service strategies represent a sub-class of the general class of business strategies which require special attention for any organization engaged in the provision of services. This paper explores the extent to which current conceptions of strategy support the definition of service strategies.

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Link to publisher version (DOI)

http://dx.doi.org/10.1007/978-3-030-32242-7_12