Title

Trending topics plus future challenges and opportunities in brand management

RIS ID

140778

Publication Details

Golob, U., Davies, M., Kernstock, J. & Powell, S. (2019). Trending topics plus future challenges and opportunities in brand management. Journal of Brand Management,

Abstract

2019, Springer Nature Limited. An analysis and review by the Journal editors of publications over recent years to identify trending topic areas, plus an overview of some challenges and opportunities facing brand management today.

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Link to publisher version (DOI)

http://dx.doi.org/10.1057/s41262-019-00184-4