Trending topics plus future challenges and opportunities in brand management
RIS ID
140778
Abstract
2019, Springer Nature Limited. An analysis and review by the Journal editors of publications over recent years to identify trending topic areas, plus an overview of some challenges and opportunities facing brand management today.
Publication Details
Golob, U., Davies, M., Kernstock, J. & Powell, S. (2019). Trending topics plus future challenges and opportunities in brand management. Journal of Brand Management,