Twenty-five years of the Journal of Brand Management

Authors

Joachim Kernstock, University of St Gallen
Shaun M. Powell, University of WollongongFollow

RIS ID

130869

Publication Details

Kernstock, J. & Powell, S. M. (2018). Twenty-five years of the Journal of Brand Management. Journal of Brand Management, 25 (6), 489-493.

Abstract

Following an earlier historical review of the Journal of Brand Management, this 25-year commemorative commentary by the editors outlines a number of themes published during recent years. It also provides a discussion on corporate brand management during the same period.