Title

Twenty-five years of the Journal of Brand Management

RIS ID

130869

Publication Details

Kernstock, J. & Powell, S. M. (2018). Twenty-five years of the Journal of Brand Management. Journal of Brand Management, 25 (6), 489-493.

Abstract

Following an earlier historical review of the Journal of Brand Management, this 25-year commemorative commentary by the editors outlines a number of themes published during recent years. It also provides a discussion on corporate brand management during the same period.

Please refer to publisher version or contact your library.

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Link to publisher version (DOI)

http://dx.doi.org/10.1057/s41262-018-0138-9