Title

Journal of Brand Management: year end review 2018

RIS ID

130866

Publication Details

Powell, S. M. (2018). Journal of Brand Management: year end review 2018. Journal of Brand Management, 25 (6), 494-499.

Abstract

This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2) Internal Brand Management and (3) Luxury Brand-Building.

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Link to publisher version (DOI)

http://dx.doi.org/10.1057/s41262-018-0139-8