The actual and imagined customer experiences of blood donation: A customer value perspective

Authors

Rebekah Russell-Bennett, Queensland University of Technology
Josephine Previte, University of Queensland
Charmine Hartel, University of Queensland
Geoffrey Smith, Australian Red Cross Blood Service
Nadia Zainuddin, University of WollongongFollow

RIS ID

129480

Publication Details

Russell-Bennett, R., Previte, J., Hartel, C., Smith, G. & Zainuddin, N. (2016). The actual and imagined customer experiences of blood donation: A customer value perspective. American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference SERVSIG.

Link to publisher version (URL)

American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference