When support services become unsupportive: investigating value destruction in social marketing services

Cheryl Leo, Murdoch University
Nadia Zainuddin, University of Wollongong

Leo, C. & Zainuddin, N. (2016). When support services become unsupportive: investigating value destruction in social marketing services. 2016 International Social Marketing Conference: Societal Wellbeing

Abstract

This paper has been withdrawn.