Journal of Brand Management: year end review 2020

Authors

Shaun M. Powell, University of WollongongFollow

RIS ID

145847

Publication Details

Powell, S. (2020). Journal of Brand Management: year end review 2020. Journal of Brand Management,

Abstract

2020, Springer Nature Limited. This is a review and reflection on some of the themes published within the Journal of Brand Management during 2020, plus extrapolation of future research avenues. Themes discussed include (1) co-creation, (2) brand naming, (3) brand support and leadership, (4) digital branding, (5) luxury branding, (6) corporate branding.