This paper describes the work done by the author to develop and document a Learning Design process at CEDIR, a centrally funded and located educational development support unit at the University of Wollongong. CEDIR works with educational technology as an intrinsic part of educational design. The Learning Design unit was set up in January 2002 with the aim of ensuring sound pedagogical design of CEDIR educational products and to maximise staff development opportunities during their development The new service processes and tools developed to facilitate these aims have been further refined and evaluated in 2003. This paper reports on the evaluation of the academic experience of participating in the learning design process via survey and interview. The author concludes that learning design at the University of Wollongong values academic partnership and academic staff development. By analysing the learning design process, staff development opportunities can be identified and planned into the educational resource development process. A larger study now needs to be undertaken and feedback from other institutions is sought.