Global Spin

Publication Details

Beder, S, Global Spin, in Starkey, R and Welford, R (eds), Earthscan Reader in Business and Sustainable Development, Earthscan, London, 2001, 242-266.


This chapter examines the way that corporations have used their financial resources and power to counter the gains made by environmentalists, to reshape public opinion and to persuade politicians against increased environmental regulation. Corporate activism, ignited in the 1970s and rejuventated in the 1990s, has enabled a corporate agenda to dominate most debates about the state of the environment and what should be done about it. This situation poses grave dangers to the ability of democratic societies to respond to environmental threats.