The other CSR

Authors

Timothy M. Devinney, University Of Technology SydneyFollow
Patrice Auger, The University Of Melbourne,University Of Melbourne
Giana Eckhardt, Suffolk University In Boston
Thomas Birtchnell, University of WollongongFollow

RIS ID

72576

Publication Details

Devinney, T. M., Auger, P., Eckhardt, G.andBirtchnell, T. 2006, 'The other CSR', Stanford Social Innovation Review, vol. 4, no. 3 (Fall), pp. 30; 32-33;-35-37.

Abstract

Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers' noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, a variety of strategies that corporations can take to increase their odds of success.

Link to publisher version (URL)

Stanford Social Innovation Review