Why Are Cinematic Derivations Rejected by Viewers Who Have Loved the Original Versions? The Role of Autobiographical Obsolescence, Self-identity Conflict, and Memory Contamination

Movie enterprises are increasingly relying on producing new derivations, such as remakes and sequels, of already successful films. These new derivations are labelled as cinematic derivations in this study. Although these films are expected to be safe investment options, exploring user-generated data on social media platforms, such as YouTube channels, illustrate that there is a proportion of movie viewers who are strongly dissatisfied with and therefore reject such cinematic derivations. These viewers usually have a high respect for the original titles of such new derivations and use nostalgia to defend their favourite original versions. This thesis explores the reasons behind the rejection of cinematic derivations, particularly by older consumers who loved the original movies.