Evaluation of a child backyard safety campaign

As part of the overall strategy of the lllawarra Child Injury Prevention Program, a child backyard safety campaign was conducted in the Shellharbour community between October 1991 and January 1992. Mass media and limited reach media methods were used to provide information to the target community about child backyard injuries and methods to prevent these injuries. Information was disseminated via local newspapers, radio stations, community groups and organisations. The aim of this study was to determine whether providing information to a community about a local child backyard injuries and methods to prevent these injuries led to a significant change in the number of people who reported making safety-related changes to their backyard.