Engaging with Facebook health support groups among the Australian CALD population in NSW

Social media platforms have witnessed a marked surge in recent years, facilitating real-time information exchange, communication, and transfer in the health domain. Individuals originating from countries other than Australia and speaking languages other than English are typically classified as belonging to culturally and Linguistically Diverse (CALD) groups in Australia. Nonetheless, there exists a paucity of research elucidating the driving factors that prompt consumers from CALD backgrounds to engage with health support groups on Facebook.

In numerous studies, the obstacles encountered by CALD groups in accessing health have been thoroughly investigated. Concurrently, there's a notable gap in CALD population participation and engagement via Facebook health support groups. Thus, it is pivotal to explore ways to amplify engagement in Facebook health support groups among the CALD population in NSW, Australia.

The aim of this study is to investigate and articulate the main factors that promote engagement among the Australian CALD population in Facebook health support groups.