Australian attitudes to the traditional cultural sex role stereotypes

The present study investigated Australian attitudes to traditional cultural sex roles. A pilot study was conducted from which a test battery was designed. This battery consisted of four scales: a Semantic Differential with five concepts {Typical Man J Typical }iornan^ Self, Ideal Man and Ideal Woman), an Adjective Value List (to assess the social desirability of stereotypic characteristics), the Bern Sex-Role Inventory, and an Attitude to Sex Roles Questionnaire. The battery was administered to a general population sample of 148 women and 154 men from Wollongong, New South Wales, Australia, selected by a multi-stage sampling process. A set of five hypotheses was investigated.