Our food choices are being influenced every day. On social media platforms such as YouTube, Instagram and TikTok, food and eating consistently appear on lists of trending topics.
Food has eye-catching appeal and is a universal experience. Everyone has to eat. In recent years, viral recipes like feta pasta, dalgona coffee and butter boards have taken the world by storm.
Yet food influencing is not a new trend.
Australia’s first food influencer appeared in the pages of Australia’s most popular women’s magazine nearly 70 years ago. Just like today’s creators on Instagram and TikTok, this teenage cook advised her audience what was good to eat and how to make it.