'Lights… action… grounded theory': developing an understanding for the management of film production

Grounded Theory (GT) provides an ideal tool for analysis and theoretical development, and so is used here to study the Australian Film Industry. The goal of this study is to explicate management outcomes from the perspective of a film producer managing a film production. This paper firstly explains the value and the practicality of using GT for this type of study, it then provides a practical understanding of how the method can be used.