The last issue of APME (January-June 1998) featured a section on the pedagogical conflict between cultural/media studies and vocational journalism courses in Australian universities. The following commentary wraps up the discussion with a plea for journalism to have confidence in itself, to know what it is and what it should consist. It contends that the public have aright to respect and believe their journalists. At present that is not always the case. Journalists, as a profession, are almost at the bottom of the pile. All of this is the fault of poor journalism education. To change the public perception, there must be a change in the way journalists are educated and trained. If not, the media will lose its credibility, and therefore its power.