Understanding the importance of collecting qualitative data creatively

<p dir="ltr">Elizabeth Halcomb considers how innovative methods of data collection can engage participants and enrich the information gathered. In ITS broadest sense, qualitative research encompasses any study that does not use statistical methods or quantify results (Strauss and Corbin 1990). Qualitative researchers undertake their work in the natural setting, attempting to understand or interpret phenomena in terms of the meanings people bring to them.</p>