Problems and issues in new media education in Hong Kong

The dot com trend nowadays has pushed the communication education to go more technical. The incorporation of new media into the communication curriculum is a new trend, which, however, has posed a legitimacy problem for the discipline. While the technicality of new media dilutes the professional and disciplinary boundaries, communication graduates are challenged for their incompetence in technical know-how. This paper suggests that new media education refocus on the communicative dimension and new media management. Only based on this understanding can communication educators create a new cosmos with new possibilities for industry.