University of Wollongong
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Online purchase of luxury products in the UAE

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posted on 2024-11-14, 00:18 authored by Prakash Vel, Jocelyn Rodrigues
Luxury is an identity, a philosophy and a culture which requires understanding before the adoption of e-business practices because of its intricacies and output are essentially different from other types of goods. Factors such as culture, personal characteristics, website quality, and vendor characteristics influence the online purchasing behaviour of consumers thus making it a complex area of study. This paper explores the scope of e-retail for luxury consumption in the U.A.E. by identifying what motivates and de-motivates online purchase behaviour of U.A.E. consumers and necessary hypotheses have been drawn to reflect behaviour between online luxury preference consumers and non-online luxury preference consumers.

History

Citation

Vel, P. & Rodrigues, J. 2013, 'Online purchase of luxury products in the UAE', World Academy of Science, Engineering and Technology, vol. July 2013, no. 76, pp. 1292-1298.

Journal title

World Academy of Science, Engineering and Technology

Volume

2013

Issue

76

Pagination

1292-1298

Language

English

RIS ID

80836

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