New thinking needed to report the "Globalising" world

It is commonly perceived that Western journalism tradition is about the media acting as the “watchdog” of governments, so that they will serve the people and not abuse their power. While in Asia, the media is supposed to serve the social good of the society -- which has often resulted in the media becoming the public relations arm of the government. The irony is that both in the East and West today, the rapid commercialisation of the media has meant that it has become the public relations arm of not necessarily governments, but of big businesses, some of which have the power to influence government economic and foreign policies.